Renate H. Sattler

Business Sinologist, Kellogg-HKUST Executive MBA

As a graduate business sinologist, I am fluent in German and English as well as High Chinese. You benefit from my linguistic and cultural competence for mutual success and the associated win-win situation in your business relationship. This makes me your link for the development, organization and mediation between markets and cultures.

I am the former managing director of one of the best-known German trading houses in Asia and chairwoman of the German Chamber of Foreign Trade in South and Southwest China ermerita. I bring European and Chinese companies together with the aim of mutual economic success.

Renate H. Sattler

Interim manager and bridge builder

I am Renate H. Sattler, your interim manager and bridge builder for trade between Europe and Asia, in particular Europe and China. I support European companies in the markets of China and other Asian countries. In the same way, I enable Chinese companies and companies from other Asian countries to enter the European market. In China, after the publication of my biography by the author Linda Xinrong Kausch, I am better known by my maiden name Renate Tietjen.

I spent 16 years living and working for well-known German and European companies at C-level in China and a further five years in Singapore. As a graduate business sinologist, I not only speak fluent standard Chinese, I also know the culture, the people and their characteristics as well as the political system.

At the Hong Kong University of Science and Technology, I successfully completed the Kellogg-HKUST Executive MBA Program, the world’s No. 1 EMBA program(Financial Times). With this program, I deepened my knowledge of general and specialized business administration from my first degree. In particular, corporate management and marketing in international markets were the focus of my studies in Hong Kong.

I work for you in Europe and Asia as interim COO (COO Chief Operating Officer) and bridge builder.

What I offer European companies:

  • I bring European companies to Asian markets, in particular to the Chinese market.
  • I manage international teams of European and Asian employees in Europe.
  • I prepare your employees in Europe for the cultural peculiarities of Asia, in particular the peculiarities of China.

What I offer Asian companies:

  • I bring Asian companies, especially Chinese companies, to European markets.
  • In Asia, especially in China, I manage international teams of European and Asian employees.
  • I prepare employees in Asia, especially in China, for the cultural peculiarities of Europe.

Honorary activities of Renate H. Sattler in China

Chairwoman of the Board of the German Chamber of Foreign Trade for South and Southwest China in Guangzhou / Canton emerita

Deputy Chairwoman of the Board of the German Chamber of Foreign Trade Greater China in Beijing emerita

Founder and Chairwoman of the German Business Round Table in Guangzhou / Canton emerita

Re-founder and Chairwoman of the business association “Women in Business” in South and Southwest China emerita

The story of women who mean business!

The China Dream: The Unique Success Stories of Twelve Western Businesswomen in China. Written by Linda Xinrong Kausch, (Zhejiang People’s Publishing House). The book introduces seven female entrepreneurs and five female executives from six different countries who ran successful businesses in China, including Renate H. Sattler, née Renate H. Tietjen.

China’s business landscape is constantly changing and its shifting traditional values provide the backdrop for the compelling stories of 12 Western women who have traveled the rocky road from the depths of hardship to the peaks of success.

Whether they diligently prepared for their dream of China or whether they landed in China purely by chance, these 12 women show how the ability to skillfully blend two cultures and boldly pursue innovative business ideas leads not only to a successful career, but also to a fulfilling life. In a way, the book is each woman’s China biography.

Source: http://usa.chinadaily.com.cn/life/2011-01/14/content_11868480.htm

The unique success stories of 12 Western businesswomen in China

Original title in China: The China Dream – The unique seccess-stories of 12 Western businesswomen in China

Author: Qian Xinrong

ISBN 107213043641
ISBN 139787213043642

Publisher: Zhejiang Publishing United Group, Zhejiang People’s Publishing House

Europe
China