I am Renate H. Sattler, née Renate Tietjen. For my clients, I act as a mediator between the Western and Asian business worlds and cultures in order to positively support joint economic success in the cooperation between American, European and Asian companies.
Thanks to my studies of Business Sinology at the University of Applied Sciences Bremen and my Kellogg-HKUST Executive MBA degree at the Hong Kong University of Science and Technology as well as my 16 years of experience, living and working locally in China, and five more years in Singapore, I have always been the economic and cultural link between West and East.
Due to my more than 30 years of professional experience as a C-level manager for purchasing and sales as well as my rich intercultural experience, I am the expert at your side with regard to the individual characteristics of the country, people, economy and culture.
After graduating from high school, I initially decided to train as a wholesale and retail clerk in the Hanseatic city of Bremen. This was followed by my first professional positions as a sales assistant in various international markets and as a clerk in the automotive industry, as a full-time buyer in the mail order business and finally as an assistant in “Purchasing China and Europe”.
Inspired and motivated by friends and my parents, I later decided to study Business Sinology at Bremen University of Applied Sciences, which combined the Chinese language and culture with general business studies.
During the two mandatory semesters abroad in China and the preparation of my diploma thesis, I was given the opportunity to take on a management position in the oldest German-Chinese trading house in China, which sparked my great passion for this fascinating country and marked the beginning of a long career in Asia.
In addition to my professional challenges, I took on several voluntary tasks in China and Asia, which resulted in a large, active network in business and politics.
Chairwoman of the Board of the German Chamber of Foreign Trade for South and Southwest China in Guangzhou / Canton emerita
Deputy Chairwoman of the Board of the German Chamber of Foreign Trade Greater China in Beijing emerita
Founder and Chairwoman of the German Business Round Table in Guangzhou / Canton emerita
Re-founder and Chairwoman of the business association “Women in Business” in South and Southwest China emerita
Welcoming the then Federal Chancellor Gerhard Schröder in Guangzhou / Canton, South China
Welcoming the then Federal Minister of Economics and now Federal President Frank-Walter Steinmeier in Chongqing (in the center: Mr. Matthias Claussen, then Managing Director of C. Melchers GmbH & Co. KG, Bremen)
Due to my professional and voluntary activities in China, my life and work in China was published in the book “The China Dream – The unique success stories of 12 Western businesswomen in China” in the form of a biography. As far as I know, Ms. Michaela Stolz-Schmitz from Siemens AG and I are the only German female managers in China who have been reported on in such detail in a Chinese book.
Original title in China:
Thier Chinese Dream
The unique seccess-stories of 12 Western businesswomen in China
Author
Qian Xinrong
About the book
ISBN 107213043641
ISBN 139787213043642
Paperback
Number of pages: 276
Language: Chinese
Publisher: Zhejiang Publishing United Group
Zhejiang People’s Publishing House
1st edition (September 1, 2010).
You will also benefit from my professional and cultural experience as well as a functioning network and contacts in China. This applies not only to China, but also to other Asian countries.
As a former managing director of one of the oldest and best-known German trading houses in Asia and chairwoman of the German Chamber of Foreign Trade in South and Southwest China emerita, Guangzhou, as well as deputy chairwoman of the German Chamber of Foreign Trade Greater China in Beijing emerita, I now work as an interim manager with companies that want to develop and / or further develop their innovative strength, inventory security and customer satisfaction in the two hemispheres.
I am also happy to support you as an interim manager, consultant and cultural mediator to transform your company’s trade relationship from Europe to China or from China to Europe and jointly achieve new business and sales improvements.